The Need
Through our Kids Panel, we identified a big need from kids and parents to have a solution that allows kids to be creative on the go.
The Challenge
Develop a solution that is simple, exceptionally low price, mess-free, practical (for both kids and parents), in a Scandinavian modern style that connects with the rest of the MÅLA creativity range.
Our Solution
Our MÅLA Portable Drawing Case that allows kids to be creative anytime and anywhere!
On the outside there is actually a drawing board with a small clamp where you can fix paper in place.
On the inside the case has compartments for larger things like A4 paper and brushes, touch-and-close fastening that hold pens in place and a pocket with a zipper for small items.
Perfect to take on trips since the drawing case is lightweight and has a sturdy handle!
Designer: H. Johansson
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
This is an IKEA product and all property rights are for IKEA of Sweden.