The Need
We needed to update our Paper roll holder, this item was in the range for many years.
The Challenge
The past Paper roll holder has been in the range for many years, we identified many improvement points in the function.
Final goal was to create a new Paper roll holder, that improves all its functions, making it easier to replace the paper roll, easier to cut the paper (for both kids and adults), easier to transport from room to room at home, easier to store, easier to clean, has a Scandinavian modern style, and cost less.
Our Solution
A Paper roll holder that, has a red plastic cutter that allow kids to easily cut the paper, it has a storage compartment with walls, to prevent things from falling when moving it around the home, the side wood panels have a "canal" that allows the users to easily replace the paper roll, its all optimized for production and material use, packed flat pack, and allowed us to have a lower recommended price as the previous model (while improving all its functions).
Designers: S. Fager / W. Braasch
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
