The Need
We found from our research that costumers would like to see more things for kids to be creative while playing in our MÅLA Creativity Range.
The Challenge
Develop an affordable solution that allows kids to be play while being creative, that can work with the rest of our toys.
Our Solution
The most affordable dough in the market that preforms as well than the top quality dough brands.
With this modelling dough kids can shape and create what they like – in any of the six colors or in your own color by mixing.
The modelling dough is flexible and easy to shape.
We created the Dough, because is an excellent artistic material for preschool children, but is fun to play with for children of all ages.
Perfect to play with when friends visit, at a children's party or when the family wants to do something creative together.
When the dough runs out, the containers can be used to store beads, marbles, or other small things.
Creating and being creative makes kids calm and focused, and is extra nice after a day of school and activities.
Kids working with their hands improves their ability to learn, and sharpens their fine motor skills.
Its the ideal gift for children who love to do arts and crafts.
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
