The Need
We found from our research that costumers would like to see more things for kids to be creative while playing in our MÅLA Creativity Range.
The Challenge
Develop an affordable solution that becomes small children's first creative tool for drawing and coloring.
Our Solution
One most affordable sets of crayons that preforms as well than the top quality crayon brands.
These colorful wax crayons are perfect for younger children since they are easy to hold.
Of course everything in the MÅLA series is non-toxic – we care just as much about the creative minds of the next generation as you do.
Painting relieves stress and is relaxing after a day filled with activities.
Designers: S Edholm/L Ullenius
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
