The Need
We have quite a lot of creative tools in our MÅLA range (3-7 years old) , including paper and frames for kids to use the coloring tools, but wanted to explore new ways to add an extra playful dimension to what the tools can be used with.
The Challenge
Develop an affordable solution that allows kids to paint , display and play with. Should be able to be used with all the MÅLA range and other toys from the range.
Our Solution
Flat pack cardboard templates, that kids can fold, paint and build a small town with houses, a train station, a school, an ice-cream shop, and trees.
Kids can fill the town with trains and vehicles from the LILLABO series and create even more with BYGGLEK bricks.
This type of product makes kids calm and focused, and is extra nice after a day of school and activities.
An ideal gift for children who love to do arts and crafts.
Designers: Edholm Ullenius
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
