The Need
We needed a very attractive collection to keep in the range for 2 years, collection should have an attractive and popular theme for kids around the world aged 3-7.
The Challenge
To create a new Collection that captures attention (as we often do at Children's IKEA) and features Textiles, Accessories, and Toys.
The Collection should also engage children in a playful and approachable way., and should have a big focus on low price.
Our Solution
We picked a timeless theme for kids: Dinosaurs.
But we wanted to find our IKEA approach to them, to find a balance between cartoonish but also "real" , we developed a total of 12 soft toys and 2 hard toys.
We picked the most popular dinosaurs (T-Rex, Brontosaurus, Triceratops, Stegosaurus, Ankylosaurus and Velociraptor) and created a smaller "baby" and a bigger "parent" version for each of them as soft toys.
For our hard toys, we used the characters to create a pattern for a coloring roll and also to have a flat packed wood dino world.
Designers: Ann-Cathrine Sigrid Ståhlberg / G Carlberg
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
