The Need
Each year, we develop a themed collection of soft toys, textiles, and accessories for our most important toy launch of the year: October.
The Challenge
Create a fun and commercially successful collection with a theme that appeals to both children and parents.
Our Solution
Building on the learnings from previous collections, we created a new range that combines soft toys and creative hard toys (coloring and activity items) around the playful theme of “Space.”
The collection includes products at different price points to meet a wide range of customer needs and ensure a strong commercial offer.
To make the development process more efficient, all products were finalized directly on the factory floor, allowing faster decision-making and improved quality control.
