The Need
Each year, we develop a themed collection of soft toys, textiles, and accessories for our most important toy launch of the year: October.
The Challenge
Create a fun and commercially successful collection with a theme that appeals to both children and parents.
Our Solution
Building on the learnings from previous collections, we created a new range that combines soft toys and creative hard toys (coloring and activity items) around the playful theme of “Scandinavian Forest Animals.”
The collection includes products at different price points to meet a wide range of customer needs and ensure a strong commercial offer.
To make the development process more efficient, all products were finalized directly on the factory floor, allowing faster decision-making and improved quality control.
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
