The Need
From our research we found out that our customers would like to see a different type of a play tent in our offer, exploring different materials and finishes i.e. wood. They wanted something that they could easily put in and out and that could also be part of their living room.
The Challenge
Develop a solution that is more affordable than the competition, playful, with calmed tones that allow the tent to be placed anywhere in the home, with extra safety precautions (i.e. not including loose strings to avoid any type of strangulation risks), easy to assemble and packed in a compact way in order to be sent by post.
Our Solution
A big tent with plenty of room for many hours of coziness, play and adventure! The tent has a clean design in soft colors that suits any room. Easy to assemble and just as easy to fold up when playtime is over.
To achieve the no strings safety challenge, we designed a pre-tied knot suited for mass production, to deliver the wooden poles that are already connected.
And for the being able to send by post challenge, we connected the poles using a "plug in the middle" mechanism that allowed us to pack the tent in a "ready to send by post" package.
Designer: S. Lanneskog
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
This is an IKEA product and all property rights are for IKEA of Sweden.