The Need
One of our items in our range is a set of 3 cars, this cars have been in the range for some years with good performance.
We need to add an affordable and playful solution that can boost the sales of our cars.
The Challenge
Develop a solution that is fun, simple, exceptionally low price and adds playfulness to our car set.
Our Solution
A fun set for children who love building tracks and playing with cars.
Building develops concentration and organizational skills, and playing with friends improves both communication and social skills.
Created to develop patience and the ability to solve problems.
The car track gives little ones the opportunity to play freely, which strengthens their creativity.
Designer: H. Johansson
*As Product Developer, I started the exploration and lead the whole development team (Designer, Engineers, Sales, Sourcing, Project Controller) through the whole development and business process from identifying needs at the start, prototyping, testing, development on factory floor, creating the business case, and until reaching the sales floor worldwide.
